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WELCOME!

I’m FAREEDA.
DESIGNER + BRAND STRATEGIST.
SELF IMPROVEMENT ENTHUSIAST
& YOUR PERSONAL CHEER LEADER!

OWNER OF FREEDAZSIGNATURES;

A CREATIVE DESIGN BOUTIQUE’

I’m baby pug taiyaki cronut locavore cred disrupt. Seitan food truck tbh waistcoat heirloom wolf.
Four dollar toast marfa yr wolf cred. Before they sold out pop-up ugh, direct trade venmo roof party church-key.
Pinterest schlitz letterpress, mixtape vegan cliche salvia chia vice photo booth.

IN SIMPL TERMS; I HELP CREATIVE WOME N TH E D ISCOVER THIER UNIQUE EXPERTISE AND HELP THEM DESIGN THE BRAND STRATRGY IN LAUNCHING THE IR PRODUCE YJE YJE MA

I like to tell my clients we’re working together to find that sweet spot between what they have to say and what their dream buyers actually want to hear.

Because if you ask me, owning and growing a thriving business needs to be strategic… but it also needs to feel good – authentic, intentional and enjoyable.

And that includes the stories you’re putting out into the world.

my why

I’ve always had a love affair with words.

I’ve been telling stories my whole life.

My love for writing, stories, and bringing people together led me to study all things communication at university. Still baby-faced, I graduated in 2015 with a Bachelor’s in Public Relations and threw a Certificate in Marketing into the mix (because #overachiever).

Desperate to get an international perspective (and have a resume-appropriate excuse to continue traveling the world), I skipped across the pond to Scotland, where I earned my Master’s in Strategic Communication Management.

I worked in the traditional 9-5 world for a few years, dipping my toes into branches of government (I fancied myself a bit of an Olivia Pope for a while), small startups, and world-class marketing agencies.

Stop me if you’ve heard this one before: No matter how many bomb blog posts I wrote, events I coordinated, or social media campaigns I launched to success… I felt incredibly unfulfilled.

Pretty much a prerequisite for the creative entrepreneur life, am I right?

the drive

I’ve had the pleasure of living among the sandy dunes of Qatar, the rolling green hills of Scotland, and the cobbled streets of Paris. All of my adventures have given me the pleasure of a life full to the brim of delicious food — and delicious stories. 

Across continents + cultures, I’ve seen first-hand that any two people can connect, as long as they are willing to intentionally share and listen to each others’ stories.

Stories connect us with the world, the people around us, and our purpose.

That’s why good storytelling is the foundation of good copywriting.

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Synergestic actionables. Organic growth deep dive but circle back or but what’s the real problem we’re trying to solve here?

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Synergestic actionables. Organic growth deep dive but circle back or but what’s the real problem we’re trying to solve here?

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Synergestic actionables. Organic growth deep dive but circle back or but what’s the real problem we’re trying to solve here?

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Synergestic actionables. Organic growth deep dive but circle back or but what’s the real problem we’re trying to solve here?


things that brings me joy……

GO-TO CUISINE
coffee & Cosmos
 

NEVER FAILS TO MAKE ME HAPPY

Baby goats

FAVE WRITING MUSIC

Hans Zimmer

WHEN I’M NOT TELLING STORIES I’M

Reading them

NOW THAT TYOU KNOW SOME BITS ABOUT ME , HOW CAN I BE OF ASSISTANCE TO YOU…

as a BRAND STRATEGIST
as a COUTURE DESIGNER
for more INQUIRE